How to Determine if Your Copywriter is Good
If you wish to use the internet to make money, you'll need a website. That site must be well written, especially if you're hoping it will be profitable. Unless you are a skilled copywriter yourself, you will want to engage the services of a copywriter to develop the text for your web site. An expert copywriter can help you generate more money than you could hope to see if you tried to compose the copy yourself. Of course, not all copywriters are great. Some are just awesome. Some merely wish they had talent and are trying to make a bit of money because someone told them writing online would be easy. Read on to find out how to figure the difference.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own web site that contains a bio, a few samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have a web site, how can they claim to be able to help you with the one you are putting up? Pay attention to the copy used on this site as well. If there are several errors, this is not a good sign.
How favorably do you react as you are going over the copywriter's own web copy? This goes beyond the simple discovering of grammatical and syntax mistakes. Do you have any kind of emotional response to the text on the website? Does it make you like the the writer? Does the copy make you want to go on reading and learn more about the writer? Does it make you eager to hire them right away? Does it make you feel like you have to get out of there? Does it make you upset? These are all extremely important reactions and they demand your attention.
Carry out some background research on the copywriter. Search for reviews get more info on third-party websites and online forums. It's improbable that you will come across any negative reviews on the writer's own web site. Do a search online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be rigged by the writer you are checking up on. Look closely at these reviews find and feedback. Ask the writer to furnish you with one try these out or two references. Be sure that you follow up and actually contact those references so that you can obtain an honest opinion from them.
See to it that you spend some time poring over the samples provided by the writer. Try asking the writer to send you a few more samples that aren't already provided on the website. This is especially important if the copywriter states he or she is an expert in a particular field. If the writing is unclear and reads like a regurgitated Wikipedia article, it is time to move on.
You have lots of options available to you when you're trying to find out whether or not to employ a copywriter. You need to do some homework and try to find out more about the writer in terms of his or her ethics, reputation and personal character.